Best European alternatives to Semrush in 2026

AWR is an SEO rank tracking platform that monitors website positions across 4,000+ search engines in 190 countries. It delivers visibility tracking, competitor analysis, white-label reports, CTR data, and SEO forecasting for agencies and SMBs.

Mangools

Analytics & BI

EU Based

Mangools is an SEO toolkit featuring tools for keyword research, SERP analysis, rank tracking, backlink discovery, and competitor authority evaluation. It helps website owners grow organic traffic using data from over 52,000 locations worldwide.

Serpstat

Analytics & BI

EU Based

Serpstat is an all-in-one SEO and SEM platform offering keyword research, competitor analysis, backlink tracking, site audit, and AI-powered content tools. It helps marketers and agencies improve search rankings and build data-driven digital strategies.